He found boxing young. Decades later, the love hadn't faded. It had only sharpened.

He spent years around the sport — the gyms, the fighters, the business. Deals were discussed. Names were drawn in. But the plans never landed. The love of boxing did.

He always loved the gear — the gloves, the shirts, the feeling of belonging to the sport. He could never find the quality he was looking for. So searching gave way to making.

That decision became BoxHard. Gear shaped by a life in boxing and an ambition to stand among the best in the world.